BEAUTY IN MOTION
Change.
Very personal.
TINTAShift combines colour, technology and the freedom to constantly redesign your own expression.
TINT + SHIFT
Your colour
stays in motion.
The brand name associates colour with change. The idea behind it: A look should feel like the moment you wear it.
In its brand identity, Reactive Beauty describes the combination of worn product and digitally changeable expression.
Discover the systemshape. Energy.
expression.
ARC is the brand's publicly described design approach. It combines curvature, electronic colour change and movement to create a new look.
Discover the process To the app